Business History

Coleman’s Equipment was officially established in August 2008, by Managing Director Mark Coleman, however the business had been a dream of Mark’s since growing up around the family earthmoving business.

The idea grew when Mark entered the work force, initially as a Trainee Parts Interpreter for an Ag Machinery business in Central West NSW.

Skills, Knowledge, Relationships & Experience was gained over the first 10 – 15 years working for a number of small, medium & large enterprises, all centred around heavy Civil & Mining Equipment, in sales, procurement & asset management.

Prior to formerly commencing the business, Mark assisted both his employers & some close family with the procurement & sale of equipment until the business was established.

Initially starting from a home office with 1 employee, the business quickly grew within its first year, firstly into a rented office, the addition of administration support, logistics & operational staff, deep & ongoing relationships with mechanical, transport, freight & import companies (all still remain with the business).

Business Timeline


Business Incorporation

2009 - 2012

Working from a Rented Office & Utilising close partnerships for display, maintenance, quarantine & storage of Sales Stock.

Travel Travel Travel – Mark spent an extensive amount of time travelling the globe to develop relationships with machinery dealerships, contractors & rental houses across the world. This period solidified Coleman’s Equipment’s enviable access to equipment for the Australian Market.


Mark purchased a bare 5,000 m²  + industrial block in Orange to build a new workshop that would see the operations of the business centred in his hometown, while still maintaining support from strong partnerships in the Sydney basin & the South Coast of NSW.


Coleman’s Equipment's modern purpose-built head office & workshop facility opens at 31 Colliers Avenue, ORANGE NSW. This facility would enable the ongoing growth of the business, featuring a large office area, multi-bay workshop, wash bay, hardstand & display area.


Ongoing business growth & stockholding enabled Coleman’s Equipment to secure the adjoining 8,600m² (27-29 Colliers Avenue) block to future proof the business, providing much needed space. The block was developed as a complete hardstand area with specially designed access driveways & drainage. Large Trucks are able to easily drive in one side & exit the other, providing plenty of space to load & unload machines. Features a large display area visible from the main highway. Total land holding now nearly 1.5 hectares.


Development continued to the original building, adding an additional bay to house the large commercial, gas fired semi downdraft paint booth – the largest west of Sydney, NSW as well as an external concrete hard stand area. The business also installed a complete air operated oil system, making servicing the 150+ machines going through the workshop a year a whole lot easier & safer for workshop staff.

2019 – 2023

As well as securing another adjoining block of land (5,600m², 25 Colliers Avenue), taking the footprint to 2 hectares, like most businesses, during the period from 2020 to 2023, Coleman’s Equipment experienced considerable growth. Mark & the team continued to invest in what is considered one of the key strengths of the business, its people. Workshop, administration & marketing staff grew considerably over this time.

In addition, Coleman’s Equipment implemented their Workshop Maintenance System, The Fleet Office among other IT & Systems upgrades focused on efficiency & productivity in all aspects of the business.

2024 - Future

Further expansion is planned for the business, recently designing a new facility to be constructed at 25 Colliers Avenue. This will enable Coleman’s Equipment to continue to provide customers with Quality Used Equipment for Sale & Rent, Water Carts, Service Bodies & Attachments, along with other complementary services such as full maintenance, refurbishment & rebuild services in the future.

More to come soon.

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